Alchemia | EN | About Us
Somos una agencia especializada en el desarrollo de estrategias integrales de comunicación, basada en la sustentabilidad como principio de innovación para un mejor futuro.
marketing, alchemia marketing
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About Us

“In a chemical reaction, matter is neither created nor destroyed, only transformed”- Antoine Lavoisier

Our Experience

We are marketing communication specialists focused on travel and tourism, innovation and sustainability. Our areas of expertise include PR, sales, marketing and custom publishing.

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.” Theodore Roosevelt

Our Team

We have assembled a team of like-minded experts to serve as advisors, contributing world-class knowledge, guidance and an extra dose of creativity to projects.


Lourdes Berho as founder and Chief Catalyst brings more than 25 years of experience in Management, Marketing Communications, Publishing and Tourism. Gallup Strengths: Self Assurance, Achiever, Maximizer, Ideation & Strategy.

Lourdes Berho

President & Chief Catalyst

A co-founder of Alchemia, Natalia finished her studies in advertising and design in San Francisco, CA. She brings tremendous value with her artistic talent and creative thinking. Gallup Strengths: Empathy, Input, Context, Learner & Discipline

Natalia Ramos


Selene is specialized in media with a broad experience in lifestyle brands, luxury, sports, institutions and NGO’s. she has developed with great success in public relations and marketing strategies.
Gallup strengths: Strategic, Activator, Coordinator, Communicator, Self-Trust.

Selene Miranda


For over a decade she has developed in leading Media and Communication companies, such as Condé Nast, where she recently served as Managing Editor for Vanity Fair Mexico magazine; Televisa, where she was Editor of Cosmopolitan Magazine for Mexico and Latin America; and Microsoft, where she developed as Editorial Coordinator and Editorial Solution Specialist for MSN, among others. She has a solid Editorial and Strategic Publishing experience. She is currently Chief of Content in Alchemia Group, where she leads the media strategy in projects such as Women’s Forum Mexico.

Tere Medina

Chief Content Officer & Storytelling Curator

From French fashion houses to Swiss watches, Aarón has built a strong profile in communications and public relations specialised in lifestyle, luxury, fashion, art and travel, among others.

Aarón Ángeles

PR Lifestyle & Travel

Priscila has combined her experience in pharmaceutical, corporate and travel companies to reach their communications objectives with their main audiences. With more than 10 years of experience and a MD in Public Relations Priscila is a catalyzer for the Alchemia team.

Priscila Alonso

PR Health & Corporate

Omar is passionate about the tourism industry, he applies his experience of design sales strategies, brand loyalty, promotion and branding. Omar is a specialist in analyzing and understanding the dynamics and current market trends. GALLUP STRENGHTS: Relationship, Inclusion, Excellence, Organizer, Devise.

Omar Hernández

Project Manager: Travel & Tourism

Juan José is our human integration expert and administrative catalyst. With more than 20 years of work under his belt in administration and operations, Juan José brings experience with international media companies. Gallup Strengths: Developer, Harmony, Connection, Belief & Responsibility

Juan José Serrano

Administrative & Financial Facilitator

Paloma has a vast work experience including institutions such as Universidad Latinoamericana, Graphic Design Companies and Travel Agencies.

Paloma González

Executive Assistant

Hanneke has many years of experience in international business and marketing. She has specialized in International Business Development, mainly on issues related to marketing and research.

Hanneke Verschuren

Alchemia Europe Representative

Based in Amsterdam, Guillermo has over 25 years of experience working in various business sectors. As an entrepreneur he has worked for international firms; where he developed and implemented business plans for Spain, Belgium and the Netherlands.

Guillermo Orta

Alchemia Europe Representative

Consultants & Advisors:

  • Agustín González Garza
  • Bruno Ramos Maza
  • Javier Barrera
  • Nelson Zuñiga Robledo
  • Magdalena Carral Cuevas
  • Antonio Montes Peña