The surprising Atlantis Resort in Paradise Island, belonging to Kerzner Group, opened its doors in 1994 and focused on promoting itself within the American, Canadian and European markets; however, by taking into account the numbers of visitors from different areas of Latin America, Atlantis oriented their efforts in Mexico to increment the number of tourists to their property.
We created a communications strategy with the consumer and the travel market. So far we have obtained many positive results by creating strong partnerships with renowned media and brands, including the annual feature on Banamex & Citi Bank’s catalogue for premium card holders.
Trade Agreements with operators wholesalers.
have been trained.
have received a training program for the property.
In free press and PR value generated in almost 3 years.