Alchemia | EN | Atlantis
Somos una agencia especializada en el desarrollo de estrategias integrales de comunicación, basada en la sustentabilidad como principio de innovación para un mejor futuro.
marketing, alchemia marketing
16058
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Atlantis

2013 – Present Day

Objective

The surprising Atlantis Resort in Paradise Island, belonging to Kerzner Group, opened its doors in 1994 and focused on promoting itself within the American, Canadian and European markets; however, by taking into account the numbers of visitors from different areas of Latin America, Atlantis oriented their efforts in Mexico to increment the number of tourists to their property.

Results

We created a communications strategy with the consumer and the travel market. So far we have obtained many positive results by creating strong partnerships with renowned media and brands, including the annual feature on Banamex & Citi Bank’s catalogue for premium card holders.

Hard Facts

10

Signed

Trade Agreements with operators wholesalers.

250

Sales Executives

have been trained.

300

Travel Agents

have received a training program for the property.

4000000

USD

In free press and PR value generated in almost 3 years.