Alchemia | EN | East Miami
Somos una agencia especializada en el desarrollo de estrategias integrales de comunicación, basada en la sustentabilidad como principio de innovación para un mejor futuro.
marketing, alchemia marketing
17106
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East Miami

July 2016 –  Present Day

About East Miami

EAST, Miami is Swire Hotels’ first property in the United States and the third hotel under the EAST brand, after the successful openings of EAST, Hong Kong in Island East in 2010 and EAST, Beijing at INDIGO, Beijing in 2013. Designed by award-winning architecture firm Arquitectonica with interiors by New York-based Clodagh Design, EAST, Miami will offer 352 guestrooms to include eight suites and 89 one, two-, and three-bedroom residences, which are essentially long-stay hotel rooms with kitchen and laundry facilities. Created for travelers looking for a contemporary, fun and relaxing place to stay, EAST, Miami will feature a paperless arrival and departure experience and a one-stop front-desk Guest Experience team. The hotel boasts its signature restaurant Quinto La Huella; a poolside bar & lounge and a rooftop destination bar called Sugar; meeting and banquet rooms with bay and city views; an outdoor pool deck which can be used for private events; and a 24-hour fitness center. In addition to these amenities, travelers will enjoy the property’s floor-to-ceiling windows, multi-control panel for blinds and mood lighting inside the rooms, complimentary Wi-Fi throughout the property, and the largest average room size among hotels in Miami.

Objective

Position the newest Swire Hotels family member: East Miami as the art, culture, business and food hub in Miami thru an Integrated Marketing Communications Strategy.